Most people consider WordPress to be simply blogging software. This is understandable as it is the best software I’ve found for this purpose. But it is not limited to the realm of blogging alone.
With a little bit of time and know-how, as well as the right plug-ins and theme, WordPress can be used as a Content Management System to great effect. In fact, the DIYOnlineSolutions.com web site that you are reading is a good example. We’ve set up a number of pages presenting our products, services and capabilities, as well as using the blogging capabilities of WordPress to provide new content and help in Search Engine Optimization ranking.
When starting out with a CMS-style WordPress installation, you should carefully consider the content that you want to present. This should be done anyway, whether you’re building a traditional HTML site, using WordPress or any other CMS software. Organize your important content into a few pages. Usually no more than five or six pages are required for this but be sure to use as little duplicate wording between the pages as possible. At a minimum, you would want, 1) a Home page that viewers would go to when they first come to the site, 2) a Products or Services page, 3) an About Us page introducing your company and giving reasons why your customers should work with you and only you, 4) a Contact Us page to invite your new customers to get in touch and ask more specific questions about your products and services. If you have a large number of products with distinct categories, you may consider using separate pages for each — but again be very careful about duplicated content, as that can harm your SEO ranking.
Once you have your pages set up the way you want them, start blogging. Even for businesses, blogging can be an important part of your site’s strategy and content for a few reasons. First and foremost, regularly posting new content to your web sites causes the search engines to notice. The more often you create new content on your site, the more often the search engines will come and crawl it. If they’re crawling your site often that means that your new content is getting into the search engine indexes faster. And the faster your content gets into the indexes, the faster it will be available to your viewers when they search for it.
Secondly is the human factor. Blog posts have the effect of creating a more natural interaction between your company and your viewers. Rather than having a bunch of “marketing speak” on your pages, you can create more casual content which many viewers today find more appealing.
And thirdly, blog posts invite customer interaction. When you post something about a new product or a recent event that your company participated in, your viewers can comment on it. Viewer comments not only add to your site’s ever changing content, but make them feel like they’re important to your company’s success.
WordPress is a powerful system. With a little know-how and the right plug-ins, this power can be extended to the use of driving your entire web site with a professional look and ease of use for your customers. And with WordPress being free along with so many useful plug-ins — why spend thousands of dollars having a custom web site developed when WordPress can do the job just as well? And with some of the web sites I’ve seen — do it even better.