YouTube vLog: Dave and Jennifer, your 2 Nerds, discuss whether to focus your marketing efforts with SEO or Social Media.
Some say focus on SEO (Search Engine Optimization) and some say Social Networking is the way to go. Well, which is it?
A discussion on where to start — Should you focus on Social Media first, or Search Engine Optimization?
Bottom line is that you should focus on what you WANT to do- followed by what you’re good at.
If you’re more social and feel comfortable doing Social Media, then start with Social Media.
If you’re more technical and like SEO then you should begin your online efforts with SEO.
Doing something that you’re not comfortable with will feel like work. So if you concentrate on what you’re interested in, either Social Media or SEO, then it’ll come more naturally and easier.
If you have questions, send Jenn a Message on Facebook.
Dave Jesch, DIY Tech Nerd, and Jennifer Cloake, DIY Marketing Nerd discusses how letting your site sit can help you earn SEO (Search Engine Optimization) points with Google– Another episode of “Forbidden Love- Tech & Marketing”:
Just setting up your web site without putting up a whole lot of content can actually help you when it comes to SEO.
The age of your domain name is part of what search engines look at when it comes to the importance of your site and how you will rank. So purchasing your domain name and putting up a simple landing page — before you plan out the rest of your site’s content — can help you in ranking better with the search engines.
Jennifer Cloake, Founder of DIY Online Solutions.com, shares where to get started with Online Marketing as a Business. Social Media, WordPress Blog, or SEO efforts?
Well, Social Media Gurus are going to tell you that you need to take action NOW in Social Media because it’s the hottest thing in town. SEO Experts will tell you it’s important to rank very high in Google Search Engine. I, the WordPress Advocate, will tell you to start with a blog first because it’s Social Media and SEO friendly. On top of that, you get to set up limitless landing pages with our DIY Landing Page Plugin (Yes, my one shameless plug a day…it keeps the doctor away…hah haa) Confused yet?
Here’s the deal…
It doesn’t freaking matter where you get started first. Forget what we all tell you. You need to make this decision yourself.
What I’d suggest is picking between Social Media and a WordPress Blog first. Forget about SEO for now. SEO efforts will be automatically achieved with a self-hosted Blog with some simple DIY strategies and keyword placement.
Take action now. When I started DIY Online Solutions, I had a one-page landing page set up with an opt-in box asking for email addresses so I can notify people when DIY launches. I had some keywords on the page and by having the page sit there while I figure out marketing strategies, I’m already being indexed by Google. The longer your site is indexed, the more points you receive. Of course, there are many other variables. We’ll talk about that on a different day.
I don’t care what anyone tells you, you cannot build an online presence over night. So, one little task a night. Don’t get overwhelmed. Just make a point of doing something online each day. If you feel like setting up a landing page, great! If you want to chat in Facebook to build relationships, wonderful! Just do something…anything.
Please visit us in our Facebook group. www.IneedMyNerd.com. Dave and I are happy to answer your questions on SEO, Social Media, Blogging, Landing Pages…and of course, Marketing Solutions. Looking forward to hearing from you soon!
Jennifer Cloake, Founder of http://www.DIYOnlineSolutions.com, shares SEO Marketing Strategy- When and what to tag in YouTube.
So, every so often I Google my name or search YouTube. It’s what I called PR Management. Being in marketing, I don’t mind my name out there. The more the better. Hey, I’m easy going. I don’t even mind when it’s associated with negative comments- as long as it’s not porn and stuff…that’s where I draw the line. Publicity is publicity. You have to make that decision.
However, I came across a video on YouTube tonight when I searched my name. The video has nothing to do with me. Honestly, I was a little pissed. Of course, I immediately thought it was a great educational moment because it was an Awesome SEO marketing strategy gone MAD!!! So I’m going to officially thank the butthead who made the video. LOL
Here’s the deal. I’m not ashamed to admit that I advise clients and students to ride on the celebrity publicity. Let’s say you’re a marriage counselor and you see Tiger Woods have a bit of a marital issue. It’s perfectly okay to write a blog or make a video about the situation. You can say something like “Tiger Woods has been in the news a lot because of of infidelity. Let’s talk about Trust today. How do you move forward in a relationship when trust has been broken?” In this case, it is perfectly acceptable to enter “Tiger Woods” as one of your tags (tags are basically keyword search) because you talked about him in your video. You’re giving your Expert opinion on his situation. Now, this has nothing to do with morality. I personally think stuff like this should be handled privately. But we’re talking about SEO ranking here. Not a morality issue so don’t write me and complain about it. =)
By the way, you can do the same with happy news!
The bonehead who made the video has a tag list, no joke, a mile long of people’s names. First of all, it’s unnecessary. Second of all, it’s completely inappropriate. Talking about making enemies and not friends. I think he tagged all sorts of people, famous or not. Although I’m thinking he forgot to tag his dog and mom. But that’s another story for another day.
My dear friend, don’t tag people when they are not mentioned in your video just so it will show up when people search for their name or certain keywords. I see this a lot in Facebook as well. Marketers will tag all their friends when the video or post is about the dump they made that morning- nothing to do with their friends. In doing so, their material shows up on all their friends’ pages. RUDE!
Don’t do it!!!
If you have questions about SEO, Landing Pages, or Social Media…feel free to post them on http://www.IneedMyNerd.com Dave and I are happy to help.
Now go kick some serious Entrepreneurial butt! HUGS!
I had the pleasure of meeting Steve Wiideman, www.SEOSteve.com, the other night at a workshop. He gave a superb presentation on SEO tips.
You all know I’m not too crazy about self-proclaimed Gurus and Experts. Steve impressed me right away when he mentioned he’s not one of the Experts who claims to know everything but he does know where to get the information. Guess what? Whenever someone openly admits to this, they are typically one of the top-notch Experts. No ego involved…me like!!! =)
For this marketing nerd, I’ve always been resistant in learning SEO. Ask Dave. I found it to be too technical and I rather go play on Facebook and make silly videos. Steve explained it in a precise straight forward fashion in which I believe a Do-It-Yourselfer could understand.
One of the tips he mentioned was to start a FREE account on www.MerchantCircle.com You get to post a free ad for you business and ride on their high SEO ranking. I tried it myself and within 24 hours, it was indexed and appeared on Page one when you search DIY Online Solutions. Pretty cool!
I’m excited and looking forward to his future workshops. Steve, consider me a big fan!
Jenn
For Do-It-Yourself SEO, Social Media, and Blogging strategies…feel free to sign up for DIY Success Tips. Let’s get your Business rockin’ Online!
