Focus on Social Media or SEO?

YouTube vLog: Dave and Jennifer, your 2 Nerds, discuss whether to focus your marketing efforts with SEO or Social Media.

Some say focus on SEO (Search Engine Optimization) and some say Social Networking is the way to go.  Well, which is it?

A discussion on where to start — Should you focus on Social Media first, or Search Engine Optimization?

Bottom line is that you should focus on what you WANT to do- followed by what you’re good at.

If you’re more social and feel comfortable doing Social Media, then start with Social Media.

If you’re more technical and like SEO then you should begin your online efforts with SEO.

Doing something that you’re not comfortable with will feel like work. So if you concentrate on what you’re interested in, either Social Media or SEO, then it’ll come more naturally and easier.

If you have questions, send Jenn a Message on Facebook.

http://www.facebook.com/jennifercloakenerd

I see dead peeps…Online

Jennifer Cloake sees dead peeps in social media.

Alright! You may get mad at me for my “Mass Poke”, as my Facebook friend CrazyJef calls it. But I think it’s time for a dose of Online Awakening (with tons of love of course…LOL). I’m not ashamed to admit I like rocking the boat a bit.

Frankly, I’m tired of seeing business owners who want to gain Publicity yet tries so hard to be Invisible in Social Media. I know, I know…I’ve been beating everyone over the head with “Do Not Sell!” and yet I want you to be more Visible. How? WTF right?

Okay, here’s the deal. You’re online in Social Media to brand yourself. Branding means broadcasting your Branding Message- That’s the message to Inspire Others to work with you and no one else. and Broadcasting your Message means you have to be more Visible. It doesn’t mean you need to talk about your Business in conversations 24/7. I sincerely believe there’s more to You than your products and services.

Why are we so ashamed of sharing who we are, what we think, or what we believe in? I’m not asking you to tell the World how often you take a shower (unless you want to), what your deepest darkest secrets are, or even what your checking account balance is. Just a tiny bit about You- toasted or untoasted, dogs vs. cats, maybe just quotes that inspire you, youtubes that make you ROFLMAO.

I can see it now…Objection Alert on my “dead peeps” video! To save you some time, I’ve come up with 7…the rest, go figure it out! hahah hah I trust that you’re brilliant and can come up with creative solutions.

Objection #1: “If I get involved in conversations, then my eMail box will be filled with notices.”
Solution: Get a GMail account set up for social media notifications and junk mail. And know what else is cool? Most (if not all) social media platform like Twitter and Facebook all have options to turn off auto notifications.

Objection #2: “I don’t know what to say.”
Solution: Great! How about a “thumbs up” in Facebook? How about just say “Hey, I really like this…”. The key is to be sincere about it. If there’s nothing you like ever ever ever…then time to seek therapy. =)

Objection #3: “I’d be sitting here tweeting all day. What about work?”
Solution: Schedule your social media time just like you would for marketing and branding time in you business. I find Social Media to be the best trainer on time management skills.

Objection #4: “Such a waste of time.”
Solution: If this is your Objection, then Social Media platform is not your thing. Don’t waste another minute using it as a Marketing tool for you or your business. You MUST be comfortable with what you do otherwise prospects will smell your b.s. from the other side of the globe. You will stink up the whole entire Cyberspace.

Object #5: “I don’t want to share my thoughts and feelings on Facebook…”
Solution: Receiving starts with Giving. And part of Giving is Sharing. Understand you don’t have to share your finances, your Mother’s maiden name. Sharing your thoughts shows who you’re as a person. That’s the fastest and best way to build a relationship online. You will attract people who are attracted to you. So, either you’re embarrassed about who you are (again, seek therapy. LOL) or you’re putting up a wall. Your Online Peeps can feel the invisible wall, whether you notice it or not. Know that you may not click with everyone, but the ones who will click with you will be grateful to see your authenticity and become your biggest fans.

Objection #6: “No one cares what I have to say…”
Solution: I do. And that’s at least 1 person you know of. If you think no one cares what you have to say, then the Universe will give you just that. Further, lets bring it to real life…If you don’t think people care about what you have to say, then why should they care about what you have to say about your Business? Your Products? Your Services? Hire someone else who actually believe in You and your Business to marketing for you. Do not do it yourself.

Objection #7: “This seems like so much work…”
Solutions: Well, like anything else, it does take time and effort to build. The key is build an Efficient system and have it be Automated as much as possible so you don’t have to work so hard in the future. If it’s not fun for you and it seems like work, it may not be the marketing platform for you. Don’t do it just because everyone else is doing it. Definitely don’t do it because your hear it’s the best thing since sliced bread. Social Media will only work as a marketing strategy for your Business if you believe in it and have fun with it.
Understand it’s a marketing strategy, not the answer to your prayers.

Wake up! Don’t be one of those dead peeps I see online. Take baby steps…it’s okay to come out and play on Facebook. Give yourself the permission to Believe in your Business. And that start with Believing in Yourself.

Connect with Jennifer Cloake, DIY Marketing Nerd, on Facebook.
http://www.Facebook.com/JenniferCloake
Or get to know Jennifer on YouTube
http://www.Youtube.com/JenniferCloake

Waiting for Online Business

Jennifer Cloake, Founder of DIY Online Solutions, suggests not to wait for Online Business.

Okay, here’s the deal. A lot of things seem like axx backwards Online but the honest truth is it makes tons of sense. It’s the same concepts in Investing and what has help many Entrepreneurs achieve Mega Success.

Many business owners think if they load up their products and services Online, people will flock to their website. Well, no! The truth: No one cares! I’m not trying to be a downer here but Buyers are very savvy. It’s a fact that with globalization and the convenience of online purchases, chances are very slim you are the only one with your specialty, products, and/ or services.
So, stay away from the mindset that “if you build it they will come…”.

So, that leaves us desperately looking for business. We knock on doors and make friends we don’t necessarily want to talk to on Facebook, Twitter, and God knows where else Online. Some might be interested in buying but there’s little to none when it comes to loyalty. And really, there are tons of salesperson knocking on the same doors selling the same things. This leaves us business owners extremely frustrated. When do we take a break for vacation? When we get back, there’s no business. No business means no money. And we all know no money means no food…boy, we sure are creating a lot of unnecessary stress for ourselves, aren’t we?

Here’s what I’m suggesting: If you need income right now, get a job. While you build your business (which I always advocate), you work- even if it’s a part time job. The fact is you need to be in the mental space where you aren’t desperate for money. Needing money will cause a business owner make decisions they wouldn’t otherwise make. Often times, it will come back and bite you in the axx.

Now, give…give…and give. It doesn’t mean you give everything away. It means you give your time, your passion, and your expertise. I love making people laugh so I spend a lot of time making silly videos. One, great for my Soul. I enjoy doing it. Two, I’m known as the Funny one that takes Action. You need to spend time not selling but marketing your Brand so you stand out Online. Once you establish a consistent Brand, business will pour in Effortlessly. Yes, it takes a little longer. Yes, it’s not the easiest thing. But this is how you can achieve Personal and Financial Freedom sooner than later. Think of it as Efficiency! =)

For more Online Solutions, visit us at our Facebook Group http://www.IneedMyNerd.com Dave and I would be happy to answer questions for you.

Jenn