Why I love video marketing

DIY Online Solutions- Video Marketing vLog by Jennifer Cloake

People ask me all the time why I’m so hot on video marketing? Believe it or not, I wasn’t always in love with them. I was pretty much camera shy. Gaining 30 lbs didn’t exactly boost my confidence in the camera department either.

Here’s the thing, people want to connect with you. You want to stand out, you have to be visible in some way, shape, and form. Videos don’t have to be the answer for you but it sure is a quick easy way to get your Message out to the public.

1. I love it because I get to post it on Youtube. Youtube gives me some html code (in street talk: jibberish) where I can easily copy and paste it into my blog posts. Super simple!

2. I love it because I get to connect! Truly connect. With technology, not really feasible to have coffee meetings anymore…certainly doesn’t work when it’s on a global scale. Well, videos would be the next best thing. No one wants to read anymore. They want to Feel your vibe!

3. View the video…there are many hints such as modifying and recycle your content, marketing tool for Coaches, riding on others’ SEO (Search Engine Optimization) Efforts. There, enough said on #3…video blogging is way easier and faster for me than typing it all out for you!

Now you get why I love video marketing? ^_^

Luv, peas & carrots! May the Online Force be with you…

Jennifer Cloake

Popular People like to help Others

YouTube vLog:
Jennifer Cloake, DIY Marketing Nerd, interviews David Tyreman, Branding Identity Specialist with World Famous Co. in DIY Shop Talk Video Series discussing that popular people like to help others.

Even if you’re shy, you can reach out and help others online.  Try reaching out by emailing or messaging people privately.  You do not need to be “public” about it.  Popular people are generally the ones who are willing to reach out and make a difference in people’s lives.  They authentically create an experience where they can help others  feel good about themselves.

Reach out and help someone today!  Even if  it’s saying Hi, smile, or asking how they are doing.

Jennifer Cloake, your DIY Marketing Nerd
You can find Jennifer on Facebook. Click on the link above. =) Jump into conversations!

Let Web Site Sit for SEO

Dave Jesch, DIY Tech Nerd, and Jennifer Cloake, DIY Marketing Nerd discusses how letting your site sit can help you earn SEO (Search Engine Optimization) points with Google–  Another episode of “Forbidden Love- Tech & Marketing”:

Just setting up your web site without putting up a whole lot of content can actually help you when it comes to SEO.

The age of your domain name is part of what search engines look at when it comes to the importance of your site and how you will rank. So purchasing your domain name and putting up a simple landing page — before you plan out the rest of your site’s content — can help you in ranking better with the search engines.

Online Success Tip- Tagging in YouTube

Jennifer Cloake, Founder of http://www.DIYOnlineSolutions.com, shares SEO Marketing Strategy- When and what to tag in YouTube.

So, every so often I Google my name or search YouTube. It’s what I called PR Management. Being in marketing, I don’t mind my name out there. The more the better. Hey, I’m easy going. I don’t even mind when it’s associated with negative comments- as long as it’s not porn and stuff…that’s where I draw the line. Publicity is publicity. You have to make that decision.

However, I came across a video on YouTube tonight when I searched my name. The video has nothing to do with me. Honestly, I was a little pissed. Of course, I immediately thought it was a great educational moment because it was an Awesome SEO marketing strategy gone MAD!!! So I’m going to officially thank the butthead who made the video. LOL

Here’s the deal. I’m not ashamed to admit that I advise clients and students to ride on the celebrity publicity. Let’s say you’re a marriage counselor and you see Tiger Woods have a bit of a marital issue. It’s perfectly okay to write a blog or make a video about the situation. You can say something like “Tiger Woods has been in the news a lot because of of infidelity. Let’s talk about Trust today. How do you move forward in a relationship when trust has been broken?” In this case, it is perfectly acceptable to enter “Tiger Woods” as one of your tags (tags are basically keyword search) because you talked about him in your video. You’re giving your Expert opinion on his situation. Now, this has nothing to do with morality. I personally think stuff like this should be handled privately. But we’re talking about SEO ranking here. Not a morality issue so don’t write me and complain about it. =)

By the way, you can do the same with happy news!

The bonehead who made the video has a tag list, no joke, a mile long of people’s names. First of all, it’s unnecessary. Second of all, it’s completely inappropriate. Talking about making enemies and not friends. I think he tagged all sorts of people, famous or not. Although I’m thinking he forgot to tag his dog and mom. But that’s another story for another day.

My dear friend, don’t tag people when they are not mentioned in your video just so it will show up when people search for their name or certain keywords. I see this a lot in Facebook as well. Marketers will tag all their friends when the video or post is about the dump they made that morning- nothing to do with their friends. In doing so, their material shows up on all their friends’ pages. RUDE!

Don’t do it!!!

If you have questions about SEO, Landing Pages, or Social Media…feel free to post them on http://www.IneedMyNerd.com Dave and I are happy to help.

Now go kick some serious Entrepreneurial butt! HUGS!

Jenn

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