WordPress as a Content Management System (CMS)

Most people consider WordPress to be simply blogging software. This is understandable as it is the best software I’ve found for this purpose. But it is not limited to the realm of blogging alone.

WordPress logo

With a little bit of time and know-how, as well as the right plug-ins and theme, WordPress can be used as a Content Management System to great effect. In fact, the DIYOnlineSolutions.com web site that you are reading is a good example. We’ve set up a number of pages presenting our products, services and capabilities, as well as using the blogging capabilities of WordPress to provide new content and help in Search Engine Optimization ranking.

When starting out with a CMS-style WordPress installation, you should carefully consider the content that you want to present. This should be done anyway, whether you’re building a traditional HTML site, using WordPress or any other CMS software. Organize your important content into a few pages. Usually no more than five or six pages are required for this but be sure to use as little duplicate wording between the pages as possible. At a minimum, you would want, 1) a Home page that viewers would go to when they first come to the site, 2) a Products or Services page, 3) an About Us page introducing your company and giving reasons why your customers should work with you and only you, 4) a Contact Us page to invite your new customers to get in touch and ask more specific questions about your products and services. If you have a large number of products with distinct categories, you may consider using separate pages for each — but again be very careful about duplicated content, as that can harm your SEO ranking.

Once you have your pages set up the way you want them, start blogging. Even for businesses, blogging can be an important part of your site’s strategy and content for a few reasons. First and foremost, regularly posting new content to your web sites causes the search engines to notice. The more often you create new content on your site, the more often the search engines will come and crawl it. If they’re crawling your site often that means that your new content is getting into the search engine indexes faster. And the faster your content gets into the indexes, the faster it will be available to your viewers when they search for it.

Secondly is the human factor. Blog posts have the effect of creating a more natural interaction between your company and your viewers. Rather than having a bunch of “marketing speak” on your pages, you can create more casual content which many viewers today find more appealing.

And thirdly, blog posts invite customer interaction. When you post something about a new product or a recent event that your company participated in, your viewers can comment on it. Viewer comments not only add to your site’s ever changing content, but make them feel like they’re important to your company’s success.

WordPress is a powerful system. With a little know-how and the right plug-ins, this power can be extended to the use of driving your entire web site with a professional look and ease of use for your customers. And with WordPress being free along with so many useful plug-ins — why spend thousands of dollars having a custom web site developed when WordPress can do the job just as well? And with some of the web sites I’ve seen — do it even better.

What Are WordPress Plugins

vLog with the 2 nerds, Jennifer Cloake and Dave Jesch…in a segment of Forbidden Love- Tech and Marketing Series.

So what are WordPress Plugins?

Plugins are tools that allow you to change the behavior of WordPress.

What can plugins do?

Plugins are used to make WordPress do what you need it to do and customize it for your business.

Plugins can do anything from adding Google Analytics to your web pages, or adding an entire shopping cart to your WordPress web site.

Still have questions on plugins?  Feel free to Ask Jenn

Where should I get started first?

www.DIYOnlineSolutions.com

Jennifer Cloake, Founder of DIY Online Solutions.com, shares where to get started with Online Marketing as a Business. Social Media, WordPress Blog, or SEO efforts?

Well, Social Media Gurus are going to tell you that you need to take action NOW in Social Media because it’s the hottest thing in town. SEO Experts will tell you it’s important to rank very high in Google Search Engine. I, the WordPress Advocate, will tell you to start with a blog first because it’s Social Media and SEO friendly. On top of that, you get to set up limitless landing pages with our DIY Landing Page Plugin (Yes, my one shameless plug a day…it keeps the doctor away…hah haa) Confused yet?

Here’s the deal…

It doesn’t freaking matter where you get started first. Forget what we all tell you. You need to make this decision yourself.

What I’d suggest is picking between Social Media and a WordPress Blog first. Forget about SEO for now. SEO efforts will be automatically achieved with a self-hosted Blog with some simple DIY strategies and keyword placement.

Take action now. When I started DIY Online Solutions, I had a one-page landing page set up with an opt-in box asking for email addresses so I can notify people when DIY launches. I had some keywords on the page and by having the page sit there while I figure out marketing strategies, I’m already being indexed by Google. The longer your site is indexed, the more points you receive. Of course, there are many other variables. We’ll talk about that on a different day.

I don’t care what anyone tells you, you cannot build an online presence over night. So, one little task a night. Don’t get overwhelmed. Just make a point of doing something online each day. If you feel like setting up a landing page, great! If you want to chat in Facebook to build relationships, wonderful! Just do something…anything.

Please visit us in our Facebook group. www.IneedMyNerd.com. Dave and I are happy to answer your questions on SEO, Social Media, Blogging, Landing Pages…and of course, Marketing Solutions. Looking forward to hearing from you soon!

Jennifer