Waiting for Online Business

Jennifer Cloake, Founder of DIY Online Solutions, suggests not to wait for Online Business.

Okay, here’s the deal. A lot of things seem like axx backwards Online but the honest truth is it makes tons of sense. It’s the same concepts in Investing and what has help many Entrepreneurs achieve Mega Success.

Many business owners think if they load up their products and services Online, people will flock to their website. Well, no! The truth: No one cares! I’m not trying to be a downer here but Buyers are very savvy. It’s a fact that with globalization and the convenience of online purchases, chances are very slim you are the only one with your specialty, products, and/ or services.
So, stay away from the mindset that “if you build it they will come…”.

So, that leaves us desperately looking for business. We knock on doors and make friends we don’t necessarily want to talk to on Facebook, Twitter, and God knows where else Online. Some might be interested in buying but there’s little to none when it comes to loyalty. And really, there are tons of salesperson knocking on the same doors selling the same things. This leaves us business owners extremely frustrated. When do we take a break for vacation? When we get back, there’s no business. No business means no money. And we all know no money means no food…boy, we sure are creating a lot of unnecessary stress for ourselves, aren’t we?

Here’s what I’m suggesting: If you need income right now, get a job. While you build your business (which I always advocate), you work- even if it’s a part time job. The fact is you need to be in the mental space where you aren’t desperate for money. Needing money will cause a business owner make decisions they wouldn’t otherwise make. Often times, it will come back and bite you in the axx.

Now, give…give…and give. It doesn’t mean you give everything away. It means you give your time, your passion, and your expertise. I love making people laugh so I spend a lot of time making silly videos. One, great for my Soul. I enjoy doing it. Two, I’m known as the Funny one that takes Action. You need to spend time not selling but marketing your Brand so you stand out Online. Once you establish a consistent Brand, business will pour in Effortlessly. Yes, it takes a little longer. Yes, it’s not the easiest thing. But this is how you can achieve Personal and Financial Freedom sooner than later. Think of it as Efficiency! =)

For more Online Solutions, visit us at our Facebook Group http://www.IneedMyNerd.com Dave and I would be happy to answer questions for you.

Jenn

HTML Meta Tags

Someone was asking the other day how our Facebook Like WordPress Plugin is different from others. So I started explaining  how the plugin writes so called “meta tags” into the HTML headers- something I haven’t seen in others.

When describing meta tags, most people’s eyes sort of glaze over. They don’t really know what they are and yet they are an important part of SEO- Search Engine Optimization. So I thought I’d give a little bit of detail on them.

What are Meta Tags?

Meta tags are HTML. They’re found in the <head> section at the top of your page. Meta tags take the following form:

  <meta name=”{type}” content=”{contents}” />

So that’s what meta tags are — that’s great. But what do they do?

How Are Meta Tags Used

Meta tags are used by search engines to help determine what your web site is about. They give information on the contents of the page, how the page should be indexed and the preferred URL to use when referring to the page.

Types of Meta Tags

There are four basic meta tags types that are in common use. There are actually dozens of them, some not important and some obsolete. They are:

  • Description – Describe page; 250 characters.
    This tag is used to fill in the description that is listed in the search engine’s results page. The description tags is not required. If you do not declare one, then the search engines will create a description from the contents of your page. So if you want to be able to specify exactly what your page’s content is about, then you should use one.
    Example: <meta name=”description” content=”This is my description.” />
  • Keywords – Declare keywords; 25 words or phrases.
    This tag is used to help describe the keywords that you are targeting for your page. Most web crawlers (the programs that scour the Internet for content to add to search engine indexes.) now ignore this tag, so it is considered of lesser importance. This is because most search engines today look at the contents of your page in order to find the keywords.
    Example: <meta name=”keywords” content=”comma,separated,keywords.” />
  • Canonical – Specify Canonical URL
    This tag is used to describe the recommended URL to use for the current page. This tag is used when you are displaying content in multiple ways, such as an archive page of blog posts, and the individual blog posts. Why is this important? It helps to guide the search engines to a single URL as the source of the content — otherwise the search engines would see the same content in multiple places and think that you’re repeating yourself. The Canonical meta tag can also be used to tell the search engines what your preferred domain is, as in domain.com or www.domain.com.
    Example: <meta name=”canonical” content=”http://www.mydomain.com” />
  • Robots – Declare Search Engine indexing behavior
    This tag is used by the search engines to determine what actions should be taken with the current page’s content. Some of the values that can be put in the content area are “follow” and “index.” If you want search engines to index your page, use the “index” directive. If you don’t want the page to be indexed, you can use “noindex.” The “follow” directive tells search engines to follow the links on this page in order to find more pages to include in their indexes. The default values are “index, follow” — so if that’s what you want, you don’t need to specify a robots meta tag.
    Example: <meta name=”robots” content=”index,nofollow” />

As mentioned before, there are other meta tags and their names can be almost anything. Most of these other tags are used for very specialized search engines. An example of this would be the “abstract” tag, which was originally intended to indicate the abstract, or short description of a professional paper or thesis. It’s not wrong to use these other meta tags but they should be used when actually necessary. Otherwise, they will only cause your web pages to increase in size but provide very little value.

The meta tags used for the Facebook Like WordPress plugin are only used by Facebook to get additional information about the page in order to add that information to someone Facebook News Feeds. If your pages are not using the Facebook Like Plugin, there is no reason to include these tags. If you’re curious about what these tags look like you can read Facebook’s Documentation on the Social Graph, which is what they call their Like button feature.

How to Add Meta Tags to Your Blog

There are numerous WordPress plugins that you can use that give you control over the meta tags for your site. The one I feel that works best is the All in One SEO Pack. This plugin allows you to fill in keywords and descriptions as well as specify any additional meta tags that may be required by your site.

Conclusion

Meta tags are not difficult to use. With the proper WordPress plugin, you can have control over the contents of your meta tags and be able to describe your pages and content to the search engines to work for your SEO strategy.

Power of $1

http://www.DIYOnlineSolutions.com
Jennifer Cloake, Founder of DIY Online Solutions.com, shares a marketing secret online- The Power of $1

Hey, you might be spending $5 on a cup of coffee these days but don’t discount The Power of $1 online.

99 Cent Store rakes in millions on this principle. When was the last time you bought only 1 item at the 99 Cent Store? Me- NEVER! I always end up with shopping carts full of stuff.

Now, with automated email delivery systems online, you literally can come up with tutorials- videos or .PDF’s, charge $1 each, rinse, and repeat! =) It takes you a little bit of initial efforts but with ongoing marketing and the benefits of a WordPress Blog, you can really automate much of your efforts.

More details in the video, you’ll know what I mean. You can set up monthly memberships to generate residual income. You can choose to pump out 100 of this mini-tutorials, make a series out of them. Sky is the limit and there’s no stopping when it comes to creativity.

I hope you enjoy this post. Feel free to share this with your friends. =)

Facebook Group http://www.Ineedmynerd.com to answer landing page, seo, social media, blogging questions.

Where should I get started first?

www.DIYOnlineSolutions.com

Jennifer Cloake, Founder of DIY Online Solutions.com, shares where to get started with Online Marketing as a Business. Social Media, WordPress Blog, or SEO efforts?

Well, Social Media Gurus are going to tell you that you need to take action NOW in Social Media because it’s the hottest thing in town. SEO Experts will tell you it’s important to rank very high in Google Search Engine. I, the WordPress Advocate, will tell you to start with a blog first because it’s Social Media and SEO friendly. On top of that, you get to set up limitless landing pages with our DIY Landing Page Plugin (Yes, my one shameless plug a day…it keeps the doctor away…hah haa) Confused yet?

Here’s the deal…

It doesn’t freaking matter where you get started first. Forget what we all tell you. You need to make this decision yourself.

What I’d suggest is picking between Social Media and a WordPress Blog first. Forget about SEO for now. SEO efforts will be automatically achieved with a self-hosted Blog with some simple DIY strategies and keyword placement.

Take action now. When I started DIY Online Solutions, I had a one-page landing page set up with an opt-in box asking for email addresses so I can notify people when DIY launches. I had some keywords on the page and by having the page sit there while I figure out marketing strategies, I’m already being indexed by Google. The longer your site is indexed, the more points you receive. Of course, there are many other variables. We’ll talk about that on a different day.

I don’t care what anyone tells you, you cannot build an online presence over night. So, one little task a night. Don’t get overwhelmed. Just make a point of doing something online each day. If you feel like setting up a landing page, great! If you want to chat in Facebook to build relationships, wonderful! Just do something…anything.

Please visit us in our Facebook group. www.IneedMyNerd.com. Dave and I are happy to answer your questions on SEO, Social Media, Blogging, Landing Pages…and of course, Marketing Solutions. Looking forward to hearing from you soon!

Jennifer

Online Success Tip- Tagging in YouTube

Jennifer Cloake, Founder of http://www.DIYOnlineSolutions.com, shares SEO Marketing Strategy- When and what to tag in YouTube.

So, every so often I Google my name or search YouTube. It’s what I called PR Management. Being in marketing, I don’t mind my name out there. The more the better. Hey, I’m easy going. I don’t even mind when it’s associated with negative comments- as long as it’s not porn and stuff…that’s where I draw the line. Publicity is publicity. You have to make that decision.

However, I came across a video on YouTube tonight when I searched my name. The video has nothing to do with me. Honestly, I was a little pissed. Of course, I immediately thought it was a great educational moment because it was an Awesome SEO marketing strategy gone MAD!!! So I’m going to officially thank the butthead who made the video. LOL

Here’s the deal. I’m not ashamed to admit that I advise clients and students to ride on the celebrity publicity. Let’s say you’re a marriage counselor and you see Tiger Woods have a bit of a marital issue. It’s perfectly okay to write a blog or make a video about the situation. You can say something like “Tiger Woods has been in the news a lot because of of infidelity. Let’s talk about Trust today. How do you move forward in a relationship when trust has been broken?” In this case, it is perfectly acceptable to enter “Tiger Woods” as one of your tags (tags are basically keyword search) because you talked about him in your video. You’re giving your Expert opinion on his situation. Now, this has nothing to do with morality. I personally think stuff like this should be handled privately. But we’re talking about SEO ranking here. Not a morality issue so don’t write me and complain about it. =)

By the way, you can do the same with happy news!

The bonehead who made the video has a tag list, no joke, a mile long of people’s names. First of all, it’s unnecessary. Second of all, it’s completely inappropriate. Talking about making enemies and not friends. I think he tagged all sorts of people, famous or not. Although I’m thinking he forgot to tag his dog and mom. But that’s another story for another day.

My dear friend, don’t tag people when they are not mentioned in your video just so it will show up when people search for their name or certain keywords. I see this a lot in Facebook as well. Marketers will tag all their friends when the video or post is about the dump they made that morning- nothing to do with their friends. In doing so, their material shows up on all their friends’ pages. RUDE!

Don’t do it!!!

If you have questions about SEO, Landing Pages, or Social Media…feel free to post them on http://www.IneedMyNerd.com Dave and I are happy to help.

Now go kick some serious Entrepreneurial butt! HUGS!

Jenn

For our FREE DIY Success Tips:

Jennifer Cloake- Giving Credit

Jennifer Cloake, Founder of www.DIYOnlineSolutions.com, discusses the importance of giving credit where it’s due.

I had the pleasure of meeting Steve Wiideman, www.SEOSteve.com,  the other night at a workshop.  He gave a superb presentation on SEO tips.

You all know I’m not too crazy about self-proclaimed Gurus and Experts.  Steve impressed me right away when he mentioned he’s not one of the Experts who claims to know everything but he does know where to get the information.  Guess what?  Whenever someone openly admits to this, they are typically one of the top-notch Experts.  No ego involved…me like!!!  =)

For this marketing nerd, I’ve always been resistant in learning SEO.  Ask Dave.  I found it to be too technical and I rather go play on Facebook and make silly videos.  Steve explained it in a precise straight forward fashion in which I believe a Do-It-Yourselfer could understand.

One of the tips he mentioned was to start a FREE account on www.MerchantCircle.com You get to post a free ad for you business and ride on their high SEO ranking.  I tried it myself and within 24 hours, it was indexed and appeared on Page one when you search DIY Online Solutions.  Pretty cool!

I’m excited and looking forward to his future workshops.  Steve, consider me a big fan!

Jenn

For Do-It-Yourself SEO, Social Media, and Blogging strategies…feel free to sign up for DIY Success Tips.  Let’s get your Business rockin’ Online!

How to Evaluate and Improve SEO

Stephany Crowley of e-datingexperts.com asks the following question on the INeedMyNerd.com Facebook group:

“How to evaluate and improve my SEO without tanking the great rankings and traffic I’ve enjoyed for years by accident.”

There are two sides the the SEO equation: on-site, and off-site. Both are important in order to improve your ranking.

For on-site SEO, your first step is to determine how you’re doing right now. Google has some tools to help with this. If you haven’t already signed up for Google’s WebMaster Tools, you should do so. There, you can find out how Google views your site: what keywords they associate with you (whether you’re specifying keywords for your pages or not), your geographic target area and more. You can also specify a site map and see if Google is having any problems crawling your site.

Using Google Analytics you can see what people are searching for and how they are finding you and also find out if you’re getting a lot of bounces. If you’re already seeing some success on certain pages, knowing how customers find you can help you in focusing your content on those pages so more people can find you.

While any changes to your site can effect your rankings in the short term, having more focused keywords and better content will help you in the long term.

For off-site SEO, you should focus on getting links to your site. While all links are good, some are better than others. You should focus on links from sites that have a higher Page Rank than you do and are preferably discussing the same topics. If you sell flowers, it doesn’t do you much good to have a link from a site that sells cars. Getting a link from a site that talks about flower arranging or growing flowers is better. A few links from well-respected sites that are in your same industry will count for a lot more than a hundred low quality links from random sites.