Search Engine Optimization- SEO Onsite Linking Techniques

One of the easiest thing to do for SEO is the practice of one or two consistent Onsite Linking Strategies in your blog posts.

Onsite Linking is where you insert hyperlinks in the blog post you’re writing that will lead people to view other posts or pages on your site.  For example (see images below), you’ve seen blog posts where there are links from a certain word or phrase.  Or you may see a link for an invitation to view another related post or direct you to an upcoming event that’s posted elsewhere on the same site.  The biggest benefit of onsite linking is that people stay on your site longer and view more pages.   Both are great for what I called “SEO Points”.

Here are a couple of techniques you can use right away…

#1 SEO Onsite Linking Technique:

Linking a particular word or phrase to a previous blog post.

I’m going to use the post I’m writing right now as an example.  Let’s say my focus is about sharing a couple of techniques on Onsite Linking Strategies.   That goes in the How category.

However, in this blog post, I happened to touch on Why these strategies are beneficial for SEO in a couple of places.

As I’m writing this post, I realized that it’d really benefit readers if I put up a link to the Logic behind SEO blog post I wrote so those interested have easy access to that post after reading this one.

Here’s the logic behind this:

For those who only care about the How’s, asking them to sit through another 500 words of  the Why can create a miserable reading experience.   For those who are curious about the Why, I’ve made it simple for them to explore this further by putting up a link.  This will serve the group who only care about the How’s.  and this will also benefit the group who want to know about the Why’s.

 

#2 SEO Onsite Linking Technique:

You can link related posts or an event/ page you’d like others to visit at the end of your post.

There’s nothing wrong closing your posts with a “Call to Action“.  You can ask people to make comments, visit another page or come to an upcoming workshop.  It really depends on how comfortable you are with these techniques and the relationship you have with your readers.

For the most part, my readers know me to be blunt and many know me from live workshops.  So, I’ve developed a trusting relationship where they know I’m a straight shooter; what you see is what you get.  and I feel very comfortable with the “Call to Action” concept.  Only you can decide what feels right for you.

The easiest way to used to this technique is by posting links to related material on the bottom of each blog post.  Say something like, “If you enjoy this blog post, you may be interested in:” and list 2-3 links that may help the Readers find what they need.  Make sure links are established and tested so that they have easy access.  Remember, it’s about providing your Readers an effortless experience on your site.

Final thoughts…

When I was in marketing, I absolutely loved social media.  There’s still a time and place for Twitter, Youtube and Facebook.   I will always have a special spot in my heart for the tweet-tweets!   But the more I’m in the space of building my Online Spiritual Community, the more I feel in alignment with SEO- Search Engine Optimization.   The energy in SEO strategies are calmer.  It allows site visitors to choose how they want to experience your site and connect with you.

Also, a quick note on Onsite Linking Strategies.  They are meant to be references and support to what you’re writing.   They are not meant to be abused by having 9 links in a 10-word sentence.   Go with what feels natural in the flow of your blog post.

The SEO point system encourages authenticity, passion, and community.   Keep these 3 things in mind, you will absolutely succeed in SEO over a constant period.  and also know that sometimes, there’s simply isn’t anything to link.  and that’s okay too!

Have fun with this!

 

The logic behind SEO- Search Engine Optimization

As I was chatting with a colleague of mine, the topic of blogging and SEO came up.  She stated that she’s not very good about internal linking and on-site SEO.

This friend of mine is very Spiritual and lives an authentic lifestyle.  She expressed to me that she hasn’t been comfortable in linking because it feels like you’re constantly selling something.  With the Spiritual life she lives, it hasn’t felt right for her to add this piece of marketing strategy to her blog posts.  She felt like she had to choose between sound marketing strategies and a life of Truth and honesty.  Her feelings are not uncommon.  For good old honest people who are trying to build a solid business, marketing can seem daunting causing internal conflicts.  From our chat, I quickly realized that many have misunderstood the  logic behind SEO strategies.

Let’s stick wit the Onsite or internal linking strategy for demonstration purposes.  These techniques are not about leading people somewhere so you can sell them something.  Of course, it’s often one of the end results, if done right, benefiting your bottom line.  But the Intention behind these strategies is to encourage you, the writer, to reference back to other related materials you’ve written in the past; something your readers may benefit from.  It’s about connecting with your Readers  through pages and words; being genuinely helpful.  Watching out for their best interest.  Helping them find the solution they are seeking, if not on this page, perhaps on another.

Search Engines like Google want to see that you are the authority in what you are posting.   Years of studying this, I can tell you one thing:  SEO Algorithm constantly change to encourage true experience and cut out those trying to gain the system.  My personal opinion is Keep it simple and keep it real.  Along with some blogging strategies and free tools,  you will never go wrong in SEO.  Our job is focus on our craft and conversion, not SEO strategies.

The SEO playbook (unpublished) encourage you to share you passion by posting your thoughts.  They see the Internet as a big playground for All.  It’s a huge online community and information center where everyone has the freedom to express their opinions and help one another by sharing individual know-how and experiences.

Focus on Authenticity, real Connection and the Community spirit when sharing online.  If you keep these principles in mind, you will quickly realize it’s no different than online people connection.  Along with a few simple strategies, Online SEO will become natural and effortless.

jennifer cloake

 

Here is a related blog post you may find enjoyable:

2 Quick SEO Onsite Linking Techniques 

Happy Writer, Happy Readers!  In sharing, we are giving!

FREE SEO Plugin (Search Engine Optimization) for WordPress

For all those who know me, you know I can be cheap sometimes!  I’m kinda proud of it.  There are times you need to invest money into a business.  There are also times to watch your BottomLine.  Generating incoming cashflow is one thing but being able to manage outgoing is a totally different game.  So, I’m going to show you how you can save money today by using a FREE SEO plugin to boost your Search Engine Results.

One of my favorite FREE plugins for WordPress is the WordPress SEO Plugin.  The great thing about using WordPress for your website and blogging platform is that it pretty much does 80% of your SEO (Search Engine Optimization) for you already.  Basically, with solid content, consistency and a few simple strategies you can rank high on Google and other Search Engines just the same as what experts can do for you.

By all means, there are many other SEO strategies beyond what this plugin can provide.  A good SEO plan takes in-depth marketing research and keyword analysis.  However, this plugin can get you started until you get to a point where you decide to invest money for SEO and Marketing Experts to take that load off of your shoulders.  After all, you have other business decisions to focus on.  and it would be neat if you can concentrate on your craft, what you are passionate about, rather than doing this “stuff” you really do not care about but know it’s necessary in today’s business world.

Knowing what’s available to you and what tools can do for you is a great way not only helps you manage outgoing cashflow in the beginning but it also educate you so that when it’s time to interview for marketing and SEO assistance, you know what you want and who to hire.

One of the major things Google looks at is how long you’ve been active online.  Yes, I said active.  Not a dead static page with no visitors and no activities.  But something that generates public interest.  So, even if you think you are not sure what to do and it’s too big of a task, just know that by doing something, no matter how small, you’re already earning those SEO points.  So, take action today!

Download WordPress SEO Plugin by Yoast today.  It’s simple.  It’s free.  It’s amazing!

http://yoast.com/wordpress/

Focus on Social Media or SEO?

YouTube vLog: Dave and Jennifer, your 2 Nerds, discuss whether to focus your marketing efforts with SEO or Social Media.

Some say focus on SEO (Search Engine Optimization) and some say Social Networking is the way to go.  Well, which is it?

A discussion on where to start — Should you focus on Social Media first, or Search Engine Optimization?

Bottom line is that you should focus on what you WANT to do- followed by what you’re good at.

If you’re more social and feel comfortable doing Social Media, then start with Social Media.

If you’re more technical and like SEO then you should begin your online efforts with SEO.

Doing something that you’re not comfortable with will feel like work. So if you concentrate on what you’re interested in, either Social Media or SEO, then it’ll come more naturally and easier.

If you have questions, send Jenn a Message on Facebook.

http://www.facebook.com/jennifercloakenerd

Let Web Site Sit for SEO

Dave Jesch, DIY Tech Nerd, and Jennifer Cloake, DIY Marketing Nerd discusses how letting your site sit can help you earn SEO (Search Engine Optimization) points with Google–  Another episode of “Forbidden Love- Tech & Marketing”:

Just setting up your web site without putting up a whole lot of content can actually help you when it comes to SEO.

The age of your domain name is part of what search engines look at when it comes to the importance of your site and how you will rank. So purchasing your domain name and putting up a simple landing page — before you plan out the rest of your site’s content — can help you in ranking better with the search engines.

HTML Meta Tags

Someone was asking the other day how our Facebook Like WordPress Plugin is different from others. So I started explaining  how the plugin writes so called “meta tags” into the HTML headers- something I haven’t seen in others.

When describing meta tags, most people’s eyes sort of glaze over. They don’t really know what they are and yet they are an important part of SEO- Search Engine Optimization. So I thought I’d give a little bit of detail on them.

What are Meta Tags?

Meta tags are HTML. They’re found in the <head> section at the top of your page. Meta tags take the following form:

  <meta name=”{type}” content=”{contents}” />

So that’s what meta tags are — that’s great. But what do they do?

How Are Meta Tags Used

Meta tags are used by search engines to help determine what your web site is about. They give information on the contents of the page, how the page should be indexed and the preferred URL to use when referring to the page.

Types of Meta Tags

There are four basic meta tags types that are in common use. There are actually dozens of them, some not important and some obsolete. They are:

  • Description – Describe page; 250 characters.
    This tag is used to fill in the description that is listed in the search engine’s results page. The description tags is not required. If you do not declare one, then the search engines will create a description from the contents of your page. So if you want to be able to specify exactly what your page’s content is about, then you should use one.
    Example: <meta name=”description” content=”This is my description.” />
  • Keywords – Declare keywords; 25 words or phrases.
    This tag is used to help describe the keywords that you are targeting for your page. Most web crawlers (the programs that scour the Internet for content to add to search engine indexes.) now ignore this tag, so it is considered of lesser importance. This is because most search engines today look at the contents of your page in order to find the keywords.
    Example: <meta name=”keywords” content=”comma,separated,keywords.” />
  • Canonical – Specify Canonical URL
    This tag is used to describe the recommended URL to use for the current page. This tag is used when you are displaying content in multiple ways, such as an archive page of blog posts, and the individual blog posts. Why is this important? It helps to guide the search engines to a single URL as the source of the content — otherwise the search engines would see the same content in multiple places and think that you’re repeating yourself. The Canonical meta tag can also be used to tell the search engines what your preferred domain is, as in domain.com or www.domain.com.
    Example: <meta name=”canonical” content=”http://www.mydomain.com” />
  • Robots – Declare Search Engine indexing behavior
    This tag is used by the search engines to determine what actions should be taken with the current page’s content. Some of the values that can be put in the content area are “follow” and “index.” If you want search engines to index your page, use the “index” directive. If you don’t want the page to be indexed, you can use “noindex.” The “follow” directive tells search engines to follow the links on this page in order to find more pages to include in their indexes. The default values are “index, follow” — so if that’s what you want, you don’t need to specify a robots meta tag.
    Example: <meta name=”robots” content=”index,nofollow” />

As mentioned before, there are other meta tags and their names can be almost anything. Most of these other tags are used for very specialized search engines. An example of this would be the “abstract” tag, which was originally intended to indicate the abstract, or short description of a professional paper or thesis. It’s not wrong to use these other meta tags but they should be used when actually necessary. Otherwise, they will only cause your web pages to increase in size but provide very little value.

The meta tags used for the Facebook Like WordPress plugin are only used by Facebook to get additional information about the page in order to add that information to someone Facebook News Feeds. If your pages are not using the Facebook Like Plugin, there is no reason to include these tags. If you’re curious about what these tags look like you can read Facebook’s Documentation on the Social Graph, which is what they call their Like button feature.

How to Add Meta Tags to Your Blog

There are numerous WordPress plugins that you can use that give you control over the meta tags for your site. The one I feel that works best is the All in One SEO Pack. This plugin allows you to fill in keywords and descriptions as well as specify any additional meta tags that may be required by your site.

Conclusion

Meta tags are not difficult to use. With the proper WordPress plugin, you can have control over the contents of your meta tags and be able to describe your pages and content to the search engines to work for your SEO strategy.

How to Evaluate and Improve SEO

Stephany Crowley of e-datingexperts.com asks the following question on the INeedMyNerd.com Facebook group:

“How to evaluate and improve my SEO without tanking the great rankings and traffic I’ve enjoyed for years by accident.”

There are two sides the the SEO equation: on-site, and off-site. Both are important in order to improve your ranking.

For on-site SEO, your first step is to determine how you’re doing right now. Google has some tools to help with this. If you haven’t already signed up for Google’s WebMaster Tools, you should do so. There, you can find out how Google views your site: what keywords they associate with you (whether you’re specifying keywords for your pages or not), your geographic target area and more. You can also specify a site map and see if Google is having any problems crawling your site.

Using Google Analytics you can see what people are searching for and how they are finding you and also find out if you’re getting a lot of bounces. If you’re already seeing some success on certain pages, knowing how customers find you can help you in focusing your content on those pages so more people can find you.

While any changes to your site can effect your rankings in the short term, having more focused keywords and better content will help you in the long term.

For off-site SEO, you should focus on getting links to your site. While all links are good, some are better than others. You should focus on links from sites that have a higher Page Rank than you do and are preferably discussing the same topics. If you sell flowers, it doesn’t do you much good to have a link from a site that sells cars. Getting a link from a site that talks about flower arranging or growing flowers is better. A few links from well-respected sites that are in your same industry will count for a lot more than a hundred low quality links from random sites.