eMail Management System- MailChimp

If you haven’t already started using MailChimp as your eMail Management System, please start doing so. You can Sign up for MailChimp now, or read on. ^_^

I have to admit that I’ve been hearing about MailChimp for awhile.  I’m not into hopping on the next fastest train to nowhere.  Internet moves way too fast.  Companies fail as quickly as they make it huge online.  So, I have been silently sitting on the sideline while all my geek friends talk about how wonderful MailChimp is.  Frankly, I much rather clip my toe nails or pick up dog poop.  Thinking about a new eMail management system makes my head hurt.

It’s not a fun thing switching eMail systems.  Constant Contact, aWeber, 1ShoppingCart…you name it, I’ve tried it.  Every time I exported and imported data, I seemed to lose a few contacts not to mention the pain and hassle of learning a new system.  I got to a point where I started using Google Contacts.  I didn’t want to deal with the trouble of figuring out yet, another system I’m about to disappoint myself with.  I’m certainly not going to pay each month for something I can accomplish with good old Google.   1ShoppingCart is great if you are running an online store.  aWeber is great if you are a professional Internet Marketing.  For a regular Joe like me who just wants to keep in contact with my friends, nothing seemed to fit right, until MailChimp.

This year, I’ve set strong Intentions to keep in contact with family and friends.  I also promised to deliver quality content to clients.  I decided that there’s no better time than now to clean house and consolidate the eMail databases I’ve neglected over the years.  I was determined to find something that will actually help me in time management instead of wasting my energy.  After all, I’m into living Effortless now remember?

What I love about MailChimp is they encourage building solid relationships rather than eMail address accumulation.  After all, this is not a game of who gets the most email addresses online but keeping solid ongoing relationships.  Let’s face it.  The eMail addresses don’t do us any good if they do not convert.  MailChimp is very good about helping you analyze your database.  No point paying for subscribers in your database if they never open your eMails right?

Now, let me share the top 5 reasons I love MailChimp.

Self-Adjusted monthly fees

They self adjust the monthly fees based on the # of contacts you have.  Let’s say their first tier is maxed out at 500 contacts at $10/mo (which you cannot get cheaper than that for the quality you are receiving). Their second tier is at $20/mo.  Your list is bouncing back between 490 and 510 subscribers.  They will self adjust your month charges based on the total number of contacts you have.  THAT, I like.  Hey, I live by “A penny saved is a penny earned.”  In a business, you have to watch your Bottom line.  If you can save $10 each month in 10 areas, that’s $100 you can invest back into your business; perhaps a Google ad campaign or a virtual assistant.

FREE account for 2000 Subscribers & 12000 eMails

As if the low rates aren’t good enough, you can actually manage your list at MailChimp for free.  They offer a free account for up to 2000 subscribers/ 12000 eMails each month.  The only catch is that you do not have an auto-responder.  You can only send out eMails manually- not have it auto-delivered.  Really, not a deal breaker!  When was the last time you really use a full eMail marketing campaign?  The other thing is if you do happened to have 2000 subscribers in your eMail list, you can only send out 6 eMails per month.  Again, not a deal breaker unless you are running a 7-day campaign with multiple test markets.  If that’s the case, it’s time to upgrade anyway!

New Grouping Feature giving Flexibility and save money

I love their new feature where you can give people the option of what they want to receive from you and how often.  You can group your eMails by frequency, categories of interest, etc.  Sky is the limit.  You can honor your customers, watch out for their best interest, and accommodate various requests.

This new feature gets better.  Because you do not have the eMails in separate campaigns (Lists), these eMail addresses counts as 1 instead of multiple.  Let’s say I sign up on your “How to bake chocolate cake” list and I also decide I want to be on your “How to lose 10 lbs in an hour” list.  Technically, I’m being counted as 2 eMail subscribers in most eMail Management Systems.  With this new Group feature, you’re counted as one because I’m being listed on only 1 list, but in 2 sub-lists (Groups)- one under “cake” and another under “lose weight”.  If you do the math, this can quickly add up to fees you can save each month.  Remember that Google Ad Campaign you’ve been wanting to try to bring in more business?  What about that virtual assistant who can relieve you of daily tasks you don’t have time to manage?

Tech Savvy

In our tech savvy mobile world today, cell phone adaptation is a must.  With MailChimp, you can give people the option to receive your eMails in html, plain-text, or mobile form.

You know that QR Code you use at the Airport?  They got that too!  I have not a clue how that works so I don’t know why I’m so excited but I am.

No code!  No code for Opt-In box!

Oh, forgot to tell you the best part if you are a WordPress user.  One of their specialties is integration with WordPress.  Yup!  There’s a plugin for the opt-in box.  Not the prettiest thing in the world but it’s not ugly either.  You have enough wiggle room in modification to make it look descent.  No code required.  Did you hear me?  No code!  and No more of those ugly opt-in boxes that don’t line up.

My point is…

My point is I’ve been wanting to switch to a new system for over a year. No joke! I searched high and low. I’ve finally found something I feel in alignment with.  It’s simple and efficient.  Their technology support their relationship with me (their customer).  This tool also watches out for my clients.  Not a lot of hyped up features that don’t really help you convert.  The few features they have, they do very well.  These few features are exactly what you need in sales conversion- relationship building.

Here’s the link to Sign up for MailChimp. It’s simple and the zero in on what’s important. In an eMail Management System, I’m looking for longevity. I want something that will grow with my business and I believe I’ve found my new love!

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