The marketing concept of Call to Action can be frightening. Perhaps you’re already scared to share you Wisdom and expertise online, now you need to ask the Readers to do something after reading your blog posts? Your first reaction may be “No F’ing Way!” Your second reaction may be “That’s not why I write and share!”
Okay, let’s first address objection #1: “No F’ing Way!”
Have no fear. Call to Action doesn’t always mean you’re selling something. You are simply inviting your Readers to go to step #2, if they want to. and if they don’t, that’s okay too! Let’s look at 3 scenarios.
Case #1: You are actually asking them to check out your products/ services. Understand that your Call to Action is only in the invitation to check out your product or services. You did not tell them they have to buy. Trust that your customers and readers always have choices. They do not need you to worry about them. When we are writing blog posts, we are in the marketing stage. Selling doesn’t start until they arrive on the sales page. In marketing, all you can do is lead them to what you have to offer. Hopefully, they will find that your product can be of benefit in their lives and purchase.
If you feel there’s something missing in the link between marketing and sales conversion, try working backwards. Try listing 10 things you absolutely LOVE about your product and talk about these 10 things in 10 different blog posts. Never talk about why they should buy. It doesn’t matter. They can decide that for themselves… But you can certainly share why you really really really love the product. Be authentic. If you don’t love your own product. No one else will. Marketing and Branding is about inspiration; not about sales.
Case #2: You’re asking Readers to sign up in your Newsletter so that they are notified of new posts. As far as I’m concerned, you are offering your Readers a free service while you gather important information about your marketing efforts.
With busy lives now days, no one really has the time to come back to your site to check out your work each week. It’s rarely because they do not like you, it’s only because they forget. With a simple opt-in system, you remind them when a new post is out. Those who are not into what you write won’t sign up anyway. In that case, it should tell you something about the blog posts in relationships to your business.
Analyze the material you’re sharing. Study demographics and the target market will help you serve others better. This data is not a judgment on your abilities but a wealth of information to tell you what’s effective. Marketing is easy. Do more of what works and less of what doesn’t work.
Case #3: You are simply offering them more freebies. Whatever it is, Call to Action only means that you’re offering more stuff outside of this blog post. Who doesn’t want more? This can be a free download. It can be another blog post providing more information and knowledge on the same topic. Whatever it is, have no fear in offering more freebies! If you are afraid of Giving. You may also be afraid of Receiving. When in doubt, give! Give with love, peace and gratitude. Watch your marketing efforts shift right in front of your eyes. This is a great way to start practicing Call to Action. You’re giving people stuff…it totally takes the pressure off!
Objection #2: That’s not why I write and share!
I’m not trying to be mean here but I really feel like I have to. So, give me a Moment to be a little blunt! Get out of Entrepreneurship and proceed in finding a 9 to 5 job or volunteer work. We write blogs for our business sites to generate leads and ultimately convert them into sales. Granted, the old way of pushy sales is not effective. Certainly will get you nowhere online. Writing blog posts is one of the most effective ways to build a solid relationship online. You are inviting your prospective clients to get to know you before you do business together. If one of my Clients insists that their goal is not sales conversion at the end of the day, I’d have to ask you Why are they in business?
Whatever you choose is absolutely perfect. Hey, I meet the most wonderful people in the non-profit sector. I’d urge you to take the immediate action of switching your business blog to a hobby or personal blog. I guarantee you will be happier in life!
As we develop a marketing plan, our first priority is to allow people to find out on their own how we can serve them; benefit their lifestyle. If they feel inspired, they will likely want to check out your products and services. The marketing process is simply a filtering process. Out of 1000 people who are willing to hear what you have to share, maybe 100 will feel inspired to check out your product. and depending on what your product/ service is, maybe on 1 or 99 people will be purchasing. For example, everyone uses toilet paper…chances are if the pricing is right, 99 will buy. If you’re selling a rare collection of ancient rocks, maybe on 1 will purchase.
See marketing and sales as a numbers game while you’re offering material and gifts to the World. Yes, we are here to serve the World. However, while serving the World, we are also here to secure our own lifestyle so that we can give even more!