Web technology seems to move faster and faster. Either developers are getting smarter or I’m getting older! Before I’m done solidifying a marketing plan, more information come knocking. Often, I feel like I need to revisit my plan and go back to square one. During these times, I remind myself of the 4 C’s in mega online traffic. Stick to rules that have been proven for success no matter how fast technology moves.
Having a clear vision and purpose can help business owners promote authentic connection with prospective clients. It’s difficult to figure out a “call to action” when we are not sure what we want in the first place. I have find that people appreciate straight-forwardness. They find it refreshing to meet entrepreneurs who are not afraid to ask for what they want. Let’s face it. We are all busy. The last thing we need is to listen to a muddy sales pitch with no resolution.
#2: Content in king.
Don’t be afraid to share your personality and feelings from the heart. People no longer will buy without checking you out first. They want to know who you are and what you’re about. Some go as far as requesting for blood type and background checks. Okay, just kidding! Bad joke! But really, people do want to know who you are in today’s business world. Buyers are savvy. The positive side of this is that you can also create loyalty from this. The world is huge. There are clients out there looking to work with someone just like you. It’s your job to put yourself out there so they can find you easily. Allow yourself to shine!
You can demonstrate consistency in your writing style, a sign-off or signature, videos, web design, and imagery. The possibilities are endless. Oh, and let people know when to expect you each week. It’s a good practice to use blogging platforms built on WordPress, where you can schedule your blog posts for future release. I personally love this capability. Sometimes, I get a writing bug and can write for days. Other days, I’m all dried up! Can’t squeeze an alphabet out without my Chin-glish showing through.
#4: Build a Community with like-minds & like-hearts.
So, here’s the thing: You do not need to start a forum or anything. This is purely a suggestion to build synergy with those who have similar goals and interests as you. The power is always multiplied when you have cheerleaders who are willing to join efforts and create something magical. You can join local meetups or online groups. Know deeply that we all have our unique set of talents and gifts. Support each other while we serve the world. You’d surprised at how many business and personal connections you can make from a Community.