Content generation using Tweets

Writing tweets is a great way for content generation when you need to write blog posts.  For example, the idea for this blog post came from a tweet.

Original tweet: “Writing tweets can help you come up with blog post ideas.”

Rather than trying to figure out what to write for blog posts.  When I feel inspired, I will sit down and write hundreds of tweets.  Since I maintain several blogs, what works for me is a “brain dump”.  Some people do better when they tune into one blog at a time.  Whatever works for you is perfect!

Side note: When I write tweets, I keep it around 125 characters even though Twitter allows 140 characters per Tweet.  This will allow space for others to retweet your post or make comments.  I often add an URL to the tweet so the extra room allows for it.

Here’s my typical routine:

1.  “Brain dump” a bunch of tweets in a word document.

2.  I will go through the list afterwards and sort them out.  The Spiritual tweets will go on my personal blog or Center Of Oneness.  and of course, the online marketing tweets go here on DIY Online Solutions.

3.  Once I divide them up, I rearrange them depending on what my marketing strategies are that week.

4.  I then link blog posts, images or videos  to the appropriate tweets.  Write new blog posts depending on what inspires me. Usually 3 non-linked tweets to 1 link for my websites.  You will have to try out various formula depending on when and how often you tweet.

5.  Upload your tweets to your automated system.

 

Note:  I use HootSuite.com  as my auto tweet delivery system.  Typically, I’d suggest the free version.  In this case, be sure to sign up for the $9.99/mo membership.  It’s worth the investment and will save you more than $10 worth of time each month.  You can add a person on your team to assist you with the management of the account without giving out your information. If you don’t have an assistant right now.  It’s good to set up your system in preparation for future growth.  Switching to new systems while you grow sucks!  Been there.  Done that.  Won’t do it again!  Hootsuit.com is the best social media management tool out there today that offers management to G+ accounts.  I do have to say, even they are not perfectly linked with G+.  But good enough for something that’s new in the market.  I have confidence it will improve soon.  Best of all, you can bulk upload your social media posts (350 across your social media accounts).  *That* alone will save you tons of time!  Although I miss Social Oomph where I can bulk load years of tweets, Hootsuite.com covers a bigger range in online marketing and is more economical.

 

 

 

 

 

Call to Action

The marketing concept of Call to Action can be frightening.  Perhaps you’re already scared to share you Wisdom and expertise online, now you need to ask the Readers to do something after reading your blog posts?  Your first reaction may be “No F’ing Way!”  Your second reaction may be “That’s not why I write and share!”

Okay, let’s first address objection #1: “No F’ing Way!”

Have no fear.  Call to Action doesn’t  always mean you’re selling something.  You are simply inviting your Readers to go to step #2, if they want to.  and if they don’t, that’s okay too!  Let’s look at 3 scenarios.

Case #1: You are actually asking them to check out your products/ services.  Understand that your Call to Action is only in the invitation to check out your product or services. You did not tell them they have to buy. Trust that your customers and readers always have choices.   They do not need you to worry about them.  When we are writing blog posts, we are in the marketing stage.  Selling doesn’t start until they arrive on the sales page.  In marketing, all you can do is lead them to what you have to offer.  Hopefully, they will find that your product can be of benefit in their lives and purchase.

If you feel there’s something missing in the link between marketing and sales conversion, try working backwards.  Try listing 10 things you absolutely LOVE about your product and talk about these 10 things in 10 different blog posts.  Never talk about why they should buy.  It doesn’t matter.  They can decide that for themselves…  But you can certainly share why you really really really love the product.  Be authentic.  If you don’t love your own product.  No one else will.   Marketing and Branding is about inspiration; not about sales.

Case #2:  You’re asking Readers to sign up in your Newsletter so that they are notified of new posts. As far as I’m concerned, you are offering your Readers a free service while you gather important information about your marketing efforts.

With busy lives now days, no one really has the time to come back to your site to check out your work each week.  It’s rarely because they do not like you, it’s only because they forget.  With a simple opt-in system, you remind them when a new post is out.  Those who are not into what you write won’t sign up anyway.  In that case, it should tell you something about the blog posts in relationships to your business.

Analyze the material you’re sharing.  Study demographics and the target market  will help you serve others better.  This data is not a judgment on your abilities but a wealth of information to tell you what’s effective.  Marketing is easy.  Do more of what works and less of what doesn’t work.

Case #3:  You are simply offering them more freebies.  Whatever it is, Call to Action only means that you’re offering more stuff outside of this blog post.  Who doesn’t want more?  This can be a free download.  It can be another blog post providing more information and knowledge on the same topic.  Whatever it is, have no fear in offering more freebies!  If you are afraid of Giving.  You may also be afraid of Receiving.  When in doubt, give!  Give with love, peace and gratitude.  Watch your marketing efforts shift right in front of your eyes.  This is a great way to start practicing Call to Action.  You’re giving people stuff…it totally takes the pressure off!

Objection #2: That’s not why I write and share!  

I’m not trying to be mean here but I really feel like I have to.   So, give me a Moment to be a little blunt!   Get out of Entrepreneurship and proceed in finding a 9 to 5 job or volunteer work.  We write blogs for our business sites to generate leads and ultimately convert them into sales.  Granted, the old way of pushy sales is not effective.  Certainly will get you nowhere online.  Writing blog posts is one of the most effective ways to build a solid relationship online.  You are inviting your prospective clients to get to know you before you do business together.  If one of my Clients insists that their goal is not sales conversion at the end of the day, I’d have to ask you Why are they in business?

Whatever you choose is absolutely perfect.  Hey, I meet the most wonderful people in the non-profit sector.  I’d urge you to take the immediate action of switching your business blog to a hobby or personal blog.  I guarantee you will be happier in life!

Please remember…

As we develop a marketing plan, our first priority is to allow people to find out on their own how we can serve them; benefit their lifestyle.  If they feel inspired, they will likely want to check out your products and services.  The marketing process is simply a filtering process.  Out of 1000 people who are willing to hear what you have to share, maybe 100 will feel inspired to check out your product.  and depending on what your product/ service is, maybe on 1 or 99 people will be purchasing.  For example, everyone uses toilet paper…chances are if the pricing is right, 99 will buy.  If you’re selling a rare collection of ancient rocks, maybe on 1 will purchase.

See marketing and sales as a numbers game while you’re offering material and gifts to the World.   Yes, we are here to serve the World.  However, while serving the World, we are also here to secure our own lifestyle so that we can give even more!

 

Search Engine Optimization- SEO Onsite Linking Techniques

One of the easiest thing to do for SEO is the practice of one or two consistent Onsite Linking Strategies in your blog posts.

Onsite Linking is where you insert hyperlinks in the blog post you’re writing that will lead people to view other posts or pages on your site.  For example (see images below), you’ve seen blog posts where there are links from a certain word or phrase.  Or you may see a link for an invitation to view another related post or direct you to an upcoming event that’s posted elsewhere on the same site.  The biggest benefit of onsite linking is that people stay on your site longer and view more pages.   Both are great for what I called “SEO Points”.

Here are a couple of techniques you can use right away…

#1 SEO Onsite Linking Technique:

Linking a particular word or phrase to a previous blog post.

I’m going to use the post I’m writing right now as an example.  Let’s say my focus is about sharing a couple of techniques on Onsite Linking Strategies.   That goes in the How category.

However, in this blog post, I happened to touch on Why these strategies are beneficial for SEO in a couple of places.

As I’m writing this post, I realized that it’d really benefit readers if I put up a link to the Logic behind SEO blog post I wrote so those interested have easy access to that post after reading this one.

Here’s the logic behind this:

For those who only care about the How’s, asking them to sit through another 500 words of  the Why can create a miserable reading experience.   For those who are curious about the Why, I’ve made it simple for them to explore this further by putting up a link.  This will serve the group who only care about the How’s.  and this will also benefit the group who want to know about the Why’s.

 

#2 SEO Onsite Linking Technique:

You can link related posts or an event/ page you’d like others to visit at the end of your post.

There’s nothing wrong closing your posts with a “Call to Action“.  You can ask people to make comments, visit another page or come to an upcoming workshop.  It really depends on how comfortable you are with these techniques and the relationship you have with your readers.

For the most part, my readers know me to be blunt and many know me from live workshops.  So, I’ve developed a trusting relationship where they know I’m a straight shooter; what you see is what you get.  and I feel very comfortable with the “Call to Action” concept.  Only you can decide what feels right for you.

The easiest way to used to this technique is by posting links to related material on the bottom of each blog post.  Say something like, “If you enjoy this blog post, you may be interested in:” and list 2-3 links that may help the Readers find what they need.  Make sure links are established and tested so that they have easy access.  Remember, it’s about providing your Readers an effortless experience on your site.

Final thoughts…

When I was in marketing, I absolutely loved social media.  There’s still a time and place for Twitter, Youtube and Facebook.   I will always have a special spot in my heart for the tweet-tweets!   But the more I’m in the space of building my Online Spiritual Community, the more I feel in alignment with SEO- Search Engine Optimization.   The energy in SEO strategies are calmer.  It allows site visitors to choose how they want to experience your site and connect with you.

Also, a quick note on Onsite Linking Strategies.  They are meant to be references and support to what you’re writing.   They are not meant to be abused by having 9 links in a 10-word sentence.   Go with what feels natural in the flow of your blog post.

The SEO point system encourages authenticity, passion, and community.   Keep these 3 things in mind, you will absolutely succeed in SEO over a constant period.  and also know that sometimes, there’s simply isn’t anything to link.  and that’s okay too!

Have fun with this!

 

The logic behind SEO- Search Engine Optimization

As I was chatting with a colleague of mine, the topic of blogging and SEO came up.  She stated that she’s not very good about internal linking and on-site SEO.

This friend of mine is very Spiritual and lives an authentic lifestyle.  She expressed to me that she hasn’t been comfortable in linking because it feels like you’re constantly selling something.  With the Spiritual life she lives, it hasn’t felt right for her to add this piece of marketing strategy to her blog posts.  She felt like she had to choose between sound marketing strategies and a life of Truth and honesty.  Her feelings are not uncommon.  For good old honest people who are trying to build a solid business, marketing can seem daunting causing internal conflicts.  From our chat, I quickly realized that many have misunderstood the  logic behind SEO strategies.

Let’s stick wit the Onsite or internal linking strategy for demonstration purposes.  These techniques are not about leading people somewhere so you can sell them something.  Of course, it’s often one of the end results, if done right, benefiting your bottom line.  But the Intention behind these strategies is to encourage you, the writer, to reference back to other related materials you’ve written in the past; something your readers may benefit from.  It’s about connecting with your Readers  through pages and words; being genuinely helpful.  Watching out for their best interest.  Helping them find the solution they are seeking, if not on this page, perhaps on another.

Search Engines like Google want to see that you are the authority in what you are posting.   Years of studying this, I can tell you one thing:  SEO Algorithm constantly change to encourage true experience and cut out those trying to gain the system.  My personal opinion is Keep it simple and keep it real.  Along with some blogging strategies and free tools,  you will never go wrong in SEO.  Our job is focus on our craft and conversion, not SEO strategies.

The SEO playbook (unpublished) encourage you to share you passion by posting your thoughts.  They see the Internet as a big playground for All.  It’s a huge online community and information center where everyone has the freedom to express their opinions and help one another by sharing individual know-how and experiences.

Focus on Authenticity, real Connection and the Community spirit when sharing online.  If you keep these principles in mind, you will quickly realize it’s no different than online people connection.  Along with a few simple strategies, Online SEO will become natural and effortless.

jennifer cloake

 

Here is a related blog post you may find enjoyable:

2 Quick SEO Onsite Linking Techniques 

Happy Writer, Happy Readers!  In sharing, we are giving!

eMail Management System- MailChimp

If you haven’t already started using MailChimp as your eMail Management System, please start doing so. You can Sign up for MailChimp now, or read on. ^_^

I have to admit that I’ve been hearing about MailChimp for awhile.  I’m not into hopping on the next fastest train to nowhere.  Internet moves way too fast.  Companies fail as quickly as they make it huge online.  So, I have been silently sitting on the sideline while all my geek friends talk about how wonderful MailChimp is.  Frankly, I much rather clip my toe nails or pick up dog poop.  Thinking about a new eMail management system makes my head hurt.

It’s not a fun thing switching eMail systems.  Constant Contact, aWeber, 1ShoppingCart…you name it, I’ve tried it.  Every time I exported and imported data, I seemed to lose a few contacts not to mention the pain and hassle of learning a new system.  I got to a point where I started using Google Contacts.  I didn’t want to deal with the trouble of figuring out yet, another system I’m about to disappoint myself with.  I’m certainly not going to pay each month for something I can accomplish with good old Google.   1ShoppingCart is great if you are running an online store.  aWeber is great if you are a professional Internet Marketing.  For a regular Joe like me who just wants to keep in contact with my friends, nothing seemed to fit right, until MailChimp.

This year, I’ve set strong Intentions to keep in contact with family and friends.  I also promised to deliver quality content to clients.  I decided that there’s no better time than now to clean house and consolidate the eMail databases I’ve neglected over the years.  I was determined to find something that will actually help me in time management instead of wasting my energy.  After all, I’m into living Effortless now remember?

What I love about MailChimp is they encourage building solid relationships rather than eMail address accumulation.  After all, this is not a game of who gets the most email addresses online but keeping solid ongoing relationships.  Let’s face it.  The eMail addresses don’t do us any good if they do not convert.  MailChimp is very good about helping you analyze your database.  No point paying for subscribers in your database if they never open your eMails right?

Now, let me share the top 5 reasons I love MailChimp.

Self-Adjusted monthly fees

They self adjust the monthly fees based on the # of contacts you have.  Let’s say their first tier is maxed out at 500 contacts at $10/mo (which you cannot get cheaper than that for the quality you are receiving). Their second tier is at $20/mo.  Your list is bouncing back between 490 and 510 subscribers.  They will self adjust your month charges based on the total number of contacts you have.  THAT, I like.  Hey, I live by “A penny saved is a penny earned.”  In a business, you have to watch your Bottom line.  If you can save $10 each month in 10 areas, that’s $100 you can invest back into your business; perhaps a Google ad campaign or a virtual assistant.

FREE account for 2000 Subscribers & 12000 eMails

As if the low rates aren’t good enough, you can actually manage your list at MailChimp for free.  They offer a free account for up to 2000 subscribers/ 12000 eMails each month.  The only catch is that you do not have an auto-responder.  You can only send out eMails manually- not have it auto-delivered.  Really, not a deal breaker!  When was the last time you really use a full eMail marketing campaign?  The other thing is if you do happened to have 2000 subscribers in your eMail list, you can only send out 6 eMails per month.  Again, not a deal breaker unless you are running a 7-day campaign with multiple test markets.  If that’s the case, it’s time to upgrade anyway!

New Grouping Feature giving Flexibility and save money

I love their new feature where you can give people the option of what they want to receive from you and how often.  You can group your eMails by frequency, categories of interest, etc.  Sky is the limit.  You can honor your customers, watch out for their best interest, and accommodate various requests.

This new feature gets better.  Because you do not have the eMails in separate campaigns (Lists), these eMail addresses counts as 1 instead of multiple.  Let’s say I sign up on your “How to bake chocolate cake” list and I also decide I want to be on your “How to lose 10 lbs in an hour” list.  Technically, I’m being counted as 2 eMail subscribers in most eMail Management Systems.  With this new Group feature, you’re counted as one because I’m being listed on only 1 list, but in 2 sub-lists (Groups)- one under “cake” and another under “lose weight”.  If you do the math, this can quickly add up to fees you can save each month.  Remember that Google Ad Campaign you’ve been wanting to try to bring in more business?  What about that virtual assistant who can relieve you of daily tasks you don’t have time to manage?

Tech Savvy

In our tech savvy mobile world today, cell phone adaptation is a must.  With MailChimp, you can give people the option to receive your eMails in html, plain-text, or mobile form.

You know that QR Code you use at the Airport?  They got that too!  I have not a clue how that works so I don’t know why I’m so excited but I am.

No code!  No code for Opt-In box!

Oh, forgot to tell you the best part if you are a WordPress user.  One of their specialties is integration with WordPress.  Yup!  There’s a plugin for the opt-in box.  Not the prettiest thing in the world but it’s not ugly either.  You have enough wiggle room in modification to make it look descent.  No code required.  Did you hear me?  No code!  and No more of those ugly opt-in boxes that don’t line up.

My point is…

My point is I’ve been wanting to switch to a new system for over a year. No joke! I searched high and low. I’ve finally found something I feel in alignment with.  It’s simple and efficient.  Their technology support their relationship with me (their customer).  This tool also watches out for my clients.  Not a lot of hyped up features that don’t really help you convert.  The few features they have, they do very well.  These few features are exactly what you need in sales conversion- relationship building.

Here’s the link to Sign up for MailChimp. It’s simple and the zero in on what’s important. In an eMail Management System, I’m looking for longevity. I want something that will grow with my business and I believe I’ve found my new love!

FREE SEO Plugin (Search Engine Optimization) for WordPress

For all those who know me, you know I can be cheap sometimes!  I’m kinda proud of it.  There are times you need to invest money into a business.  There are also times to watch your BottomLine.  Generating incoming cashflow is one thing but being able to manage outgoing is a totally different game.  So, I’m going to show you how you can save money today by using a FREE SEO plugin to boost your Search Engine Results.

One of my favorite FREE plugins for WordPress is the WordPress SEO Plugin.  The great thing about using WordPress for your website and blogging platform is that it pretty much does 80% of your SEO (Search Engine Optimization) for you already.  Basically, with solid content, consistency and a few simple strategies you can rank high on Google and other Search Engines just the same as what experts can do for you.

By all means, there are many other SEO strategies beyond what this plugin can provide.  A good SEO plan takes in-depth marketing research and keyword analysis.  However, this plugin can get you started until you get to a point where you decide to invest money for SEO and Marketing Experts to take that load off of your shoulders.  After all, you have other business decisions to focus on.  and it would be neat if you can concentrate on your craft, what you are passionate about, rather than doing this “stuff” you really do not care about but know it’s necessary in today’s business world.

Knowing what’s available to you and what tools can do for you is a great way not only helps you manage outgoing cashflow in the beginning but it also educate you so that when it’s time to interview for marketing and SEO assistance, you know what you want and who to hire.

One of the major things Google looks at is how long you’ve been active online.  Yes, I said active.  Not a dead static page with no visitors and no activities.  But something that generates public interest.  So, even if you think you are not sure what to do and it’s too big of a task, just know that by doing something, no matter how small, you’re already earning those SEO points.  So, take action today!

Download WordPress SEO Plugin by Yoast today.  It’s simple.  It’s free.  It’s amazing!

http://yoast.com/wordpress/

Spiritual Marketing: Challenges

What is all this with ‘Challenges’ in Marketing Campaigns?  This morning I received an email invitation to participate in a Financial Freedom Challenge.   I see these emails all the time and never really paid attention.  But this morning, it intrigued me.  This marketing tactic obviously works, otherwise they won’t keep on doing it. I find it absolutely fascinating people like to be “challenged”?

For us Lightworkers, it really doesn’t feel in alignment.  Perhaps, that’s the reason we are allergic to marketing and 3rd Dimensional business practices.

 

From a Spiritual Marketing perspective,  asking people to participate in a Challenge says to me:

1.  You can’t really do this on your own. Let me show you.  Really? Put me down, then pick me up…Hummm…you all know where I’m going with this…

2.  Life is full of challenges and your goals are challenging.  You will always suffer.  Life is Effortless if I want it to be.  Life can be hard if I believe it is.  Why would I emphysize the belief  system that life is challenging and “this task” may not obtainable?  If I don’t want to do it, I can easily delegated this task to someone else.  Nothing challenging about that.  Now, you might say “Who can I pay to do this?” or “I don’t have the funds to hire someone…”.  The fact is what I don’t enjoy doing, there are tons of people who do, for free.  and vice versa.  Do a trade with a business associate.  That’s what’s so cool about the World.  We all have our own passion and gifts.  The Truth is what we think about comes about.  If I’m constantly filling my mind with “Challenges”, then that’s what I will create.  On top of that, a Financial Freedom Challenge?  What will this create in my subconscious mind after their 21 day exercise?  WOW!

3.  Once you’ve succeeded in this “Challenge”, now what?  I guess on to the next Challenge.  Boy, these challenges never end. If I believe this, then I put myself in the vibration of always chasing after the impossible, hoping for the possible.  Thank you but I think I will pass.  Let me share a big secret in mega success. Whatever we want, we get.  It’s up to us to shift our belief system to believe that we deserve to live an abundant lifestyle, Effortlessly! I have to be a firm believer that the timing may not be instant but it’s always for our highest and best good.  There are no challenges in life.  They are opportunities for me to choose between an Effortless lifestyle vs. a life full of drama, chaos, & challenges.

So the next time you think about including “Challenges” in your marketing campaign, think about whether or not these are the clients you really want to attract?  If yes, great!  Go for it!  Pause for a moment and evaluate if you believe in this as well?  Does this marketing campaign fit your Brand?   If it feels in alignment, wonderful.  Definitely think about what vibration you wish to create for yourself and clients.  Feeling of not good enough?  or Unconditional Love & Acceptance?

At the end of the day, we are Lightworkers.  My personal feelings are we signed up to help people feel good about themselves and move forward on Earth in peace and light.  I intend to stick with that no matter how much these “Challenge” marketing campaigns benefit the pocket book.

Let me know how you feel and what you’re experiences are in the comment section below.  I’d love to hear different perspectives.  ^_^  As always, the email entry below is for security reasons making sure you’re not some auto-bot.  We respect your privacy.

Jennifer Cloake blog signature

 

 

4 C’s of mega online traffic

Web technology seems to move faster and faster. Either developers are getting smarter or I’m getting older! Before I’m done solidifying a marketing plan, more information come knocking. Often, I feel like I need to revisit my plan and go back to square one. During these times, I remind myself of the 4 C’s in mega online traffic. Stick to rules that have been proven for success no matter how fast technology moves.

#1: Clarity.
Having a clear vision and purpose can help business owners promote authentic connection with prospective clients. It’s difficult to figure out a “call to action” when we are not sure what we want in the first place. I have find that people appreciate straight-forwardness. They find it refreshing to meet entrepreneurs who are not afraid to ask for what they want. Let’s face it. We are all busy. The last thing we need is to listen to a muddy sales pitch with no resolution.

#2: Content in king.
Don’t be afraid to share your personality and feelings from the heart. People no longer will buy without checking you out first.  They want to know who you are and what you’re about. Some go as far as requesting for blood type and background checks.  Okay, just kidding!  Bad joke!  But really, people do want to know who you are in today’s business world.  Buyers are savvy.  The positive side of this is that you can also create loyalty from this.  The world is huge. There are clients out there looking to work with someone just like you. It’s your job to put yourself out there so they can find you easily.  Allow yourself to shine!

#3: Consistency.
You can demonstrate consistency in your writing style, a sign-off or signature, videos, web design, and imagery. The possibilities are endless. Oh, and let people know when to expect you each week. It’s a good practice to use blogging platforms built on WordPress, where you can schedule your blog posts for future release. I personally love this capability.  Sometimes, I get a writing bug and can write for days.  Other days, I’m all dried up!  Can’t squeeze an alphabet out without my Chin-glish showing through.

#4: Build a Community with like-minds & like-hearts.
So, here’s the thing: You do not need to start a forum or anything. This is purely a suggestion to build synergy with those who have similar goals and interests as you. The power is always multiplied when you have cheerleaders who are willing to join efforts and create something magical. You can join local meetups or online groups. Know deeply that we all have our unique set of talents and gifts. Support each other while we serve the world. You’d surprised at how many business and personal connections you can make from a Community.

Is marketing on Facebook still a good idea?

marketing on facebook- snoozeSo, is marketing on Facebook still a good idea?  Yes and no.  Sometimes I feel like I’m better off snoozing at the keyboard when I log on social media sites.

Although social media is a big part in today’s world, I can certainly think of other marketing strategies that offer more in rewards.  Hey, I’m not ashamed to admit that I’m a part of a huge circle of business owners who use the web platform to make money.  Facebook is no different.  Their own pocket book will always come first, especially after they went public in May 2012.  It is expected by their investors that they expand as projected.

It’s no secret I stepped away from social media for at least a year to soul search. When I returned, Facebook has changed enough I felt I had to relearn everything. What I have noticed is that the pages are more confusing than ever.  With them offering business owners opportunities to buy ad space, I find that company pages are less visible in personal feeds.   Gee.  I wonder why?

Let’s face it.  For the most part, no one listens to us on Facebook besides our grandmas.  People go on facebook to have fun, not to get stressed with work stuff.   Due to all the spam, most of us turn off auto-notification.  The legit promotions are lost in the thousands of self promotional material filling my inbox.  It’s quite interesting how it has evolved in a short year.

Here are my opinions about marketing on Facebook in 2o12:

1.  It is still a great free platform to keep in touch with your existing customers.   If you set up a public page in Facebook, you can manage many expectations before they become customer service issues.  This can demonstrate your business practices to the public.

2.  Facebook page is a great way for a business owner to announce upcoming specials, events, and offer coupons.  But I could do the same in an eMail blast.  So, I’ll leave this one up to you to decide what’s more productive in your business.

3.  Posting your content on Facebook and other social media platforms helps you share your passion and craft.  Granted, we are competing with many others.  But I still believe in the power of the internet.  It can turn your material viral.  and we love that!

In short, I’d suggest social media to be the secondary support to your marketing strategies.  If you’re new in using the web as part of your marketing plans,  it’s a great idea to set up a solid social media presence while you build and expand your business.

 

WordPress as a Content Management System (CMS)

Most people consider WordPress to be simply blogging software. This is understandable as it is the best software I’ve found for this purpose. But it is not limited to the realm of blogging alone.

WordPress logo

With a little bit of time and know-how, as well as the right plug-ins and theme, WordPress can be used as a Content Management System to great effect. In fact, the DIYOnlineSolutions.com web site that you are reading is a good example. We’ve set up a number of pages presenting our products, services and capabilities, as well as using the blogging capabilities of WordPress to provide new content and help in Search Engine Optimization ranking.

When starting out with a CMS-style WordPress installation, you should carefully consider the content that you want to present. This should be done anyway, whether you’re building a traditional HTML site, using WordPress or any other CMS software. Organize your important content into a few pages. Usually no more than five or six pages are required for this but be sure to use as little duplicate wording between the pages as possible. At a minimum, you would want, 1) a Home page that viewers would go to when they first come to the site, 2) a Products or Services page, 3) an About Us page introducing your company and giving reasons why your customers should work with you and only you, 4) a Contact Us page to invite your new customers to get in touch and ask more specific questions about your products and services. If you have a large number of products with distinct categories, you may consider using separate pages for each — but again be very careful about duplicated content, as that can harm your SEO ranking.

Once you have your pages set up the way you want them, start blogging. Even for businesses, blogging can be an important part of your site’s strategy and content for a few reasons. First and foremost, regularly posting new content to your web sites causes the search engines to notice. The more often you create new content on your site, the more often the search engines will come and crawl it. If they’re crawling your site often that means that your new content is getting into the search engine indexes faster. And the faster your content gets into the indexes, the faster it will be available to your viewers when they search for it.

Secondly is the human factor. Blog posts have the effect of creating a more natural interaction between your company and your viewers. Rather than having a bunch of “marketing speak” on your pages, you can create more casual content which many viewers today find more appealing.

And thirdly, blog posts invite customer interaction. When you post something about a new product or a recent event that your company participated in, your viewers can comment on it. Viewer comments not only add to your site’s ever changing content, but make them feel like they’re important to your company’s success.

WordPress is a powerful system. With a little know-how and the right plug-ins, this power can be extended to the use of driving your entire web site with a professional look and ease of use for your customers. And with WordPress being free along with so many useful plug-ins — why spend thousands of dollars having a custom web site developed when WordPress can do the job just as well? And with some of the web sites I’ve seen — do it even better.

What Are WordPress Plugins

vLog with the 2 nerds, Jennifer Cloake and Dave Jesch…in a segment of Forbidden Love- Tech and Marketing Series.

So what are WordPress Plugins?

Plugins are tools that allow you to change the behavior of WordPress.

What can plugins do?

Plugins are used to make WordPress do what you need it to do and customize it for your business.

Plugins can do anything from adding Google Analytics to your web pages, or adding an entire shopping cart to your WordPress web site.

Still have questions on plugins?  Feel free to Ask Jenn

Why I love video marketing

DIY Online Solutions- Video Marketing vLog by Jennifer Cloake

People ask me all the time why I’m so hot on video marketing? Believe it or not, I wasn’t always in love with them. I was pretty much camera shy. Gaining 30 lbs didn’t exactly boost my confidence in the camera department either.

Here’s the thing, people want to connect with you. You want to stand out, you have to be visible in some way, shape, and form. Videos don’t have to be the answer for you but it sure is a quick easy way to get your Message out to the public.

1. I love it because I get to post it on Youtube. Youtube gives me some html code (in street talk: jibberish) where I can easily copy and paste it into my blog posts. Super simple!

2. I love it because I get to connect! Truly connect. With technology, not really feasible to have coffee meetings anymore…certainly doesn’t work when it’s on a global scale. Well, videos would be the next best thing. No one wants to read anymore. They want to Feel your vibe!

3. View the video…there are many hints such as modifying and recycle your content, marketing tool for Coaches, riding on others’ SEO (Search Engine Optimization) Efforts. There, enough said on #3…video blogging is way easier and faster for me than typing it all out for you!

Now you get why I love video marketing? ^_^

Luv, peas & carrots! May the Online Force be with you…

Jennifer Cloake

Focus on Social Media or SEO?

YouTube vLog: Dave and Jennifer, your 2 Nerds, discuss whether to focus your marketing efforts with SEO or Social Media.

Some say focus on SEO (Search Engine Optimization) and some say Social Networking is the way to go.  Well, which is it?

A discussion on where to start — Should you focus on Social Media first, or Search Engine Optimization?

Bottom line is that you should focus on what you WANT to do- followed by what you’re good at.

If you’re more social and feel comfortable doing Social Media, then start with Social Media.

If you’re more technical and like SEO then you should begin your online efforts with SEO.

Doing something that you’re not comfortable with will feel like work. So if you concentrate on what you’re interested in, either Social Media or SEO, then it’ll come more naturally and easier.

If you have questions, send Jenn a Message on Facebook.

http://www.facebook.com/jennifercloakenerd

Popular People like to help Others

YouTube vLog:
Jennifer Cloake, DIY Marketing Nerd, interviews David Tyreman, Branding Identity Specialist with World Famous Co. in DIY Shop Talk Video Series discussing that popular people like to help others.

Even if you’re shy, you can reach out and help others online.  Try reaching out by emailing or messaging people privately.  You do not need to be “public” about it.  Popular people are generally the ones who are willing to reach out and make a difference in people’s lives.  They authentically create an experience where they can help others  feel good about themselves.

Reach out and help someone today!  Even if  it’s saying Hi, smile, or asking how they are doing.

Jennifer Cloake, your DIY Marketing Nerd
You can find Jennifer on Facebook. Click on the link above. =) Jump into conversations!

Let Web Site Sit for SEO

Dave Jesch, DIY Tech Nerd, and Jennifer Cloake, DIY Marketing Nerd discusses how letting your site sit can help you earn SEO (Search Engine Optimization) points with Google–  Another episode of “Forbidden Love- Tech & Marketing”:

Just setting up your web site without putting up a whole lot of content can actually help you when it comes to SEO.

The age of your domain name is part of what search engines look at when it comes to the importance of your site and how you will rank. So purchasing your domain name and putting up a simple landing page — before you plan out the rest of your site’s content — can help you in ranking better with the search engines.

I see dead peeps…Online

Jennifer Cloake sees dead peeps in social media.

Alright! You may get mad at me for my “Mass Poke”, as my Facebook friend CrazyJef calls it. But I think it’s time for a dose of Online Awakening (with tons of love of course…LOL). I’m not ashamed to admit I like rocking the boat a bit.

Frankly, I’m tired of seeing business owners who want to gain Publicity yet tries so hard to be Invisible in Social Media. I know, I know…I’ve been beating everyone over the head with “Do Not Sell!” and yet I want you to be more Visible. How? WTF right?

Okay, here’s the deal. You’re online in Social Media to brand yourself. Branding means broadcasting your Branding Message- That’s the message to Inspire Others to work with you and no one else. and Broadcasting your Message means you have to be more Visible. It doesn’t mean you need to talk about your Business in conversations 24/7. I sincerely believe there’s more to You than your products and services.

Why are we so ashamed of sharing who we are, what we think, or what we believe in? I’m not asking you to tell the World how often you take a shower (unless you want to), what your deepest darkest secrets are, or even what your checking account balance is. Just a tiny bit about You- toasted or untoasted, dogs vs. cats, maybe just quotes that inspire you, youtubes that make you ROFLMAO.

I can see it now…Objection Alert on my “dead peeps” video! To save you some time, I’ve come up with 7…the rest, go figure it out! hahah hah I trust that you’re brilliant and can come up with creative solutions.

Objection #1: “If I get involved in conversations, then my eMail box will be filled with notices.”
Solution: Get a GMail account set up for social media notifications and junk mail. And know what else is cool? Most (if not all) social media platform like Twitter and Facebook all have options to turn off auto notifications.

Objection #2: “I don’t know what to say.”
Solution: Great! How about a “thumbs up” in Facebook? How about just say “Hey, I really like this…”. The key is to be sincere about it. If there’s nothing you like ever ever ever…then time to seek therapy. =)

Objection #3: “I’d be sitting here tweeting all day. What about work?”
Solution: Schedule your social media time just like you would for marketing and branding time in you business. I find Social Media to be the best trainer on time management skills.

Objection #4: “Such a waste of time.”
Solution: If this is your Objection, then Social Media platform is not your thing. Don’t waste another minute using it as a Marketing tool for you or your business. You MUST be comfortable with what you do otherwise prospects will smell your b.s. from the other side of the globe. You will stink up the whole entire Cyberspace.

Object #5: “I don’t want to share my thoughts and feelings on Facebook…”
Solution: Receiving starts with Giving. And part of Giving is Sharing. Understand you don’t have to share your finances, your Mother’s maiden name. Sharing your thoughts shows who you’re as a person. That’s the fastest and best way to build a relationship online. You will attract people who are attracted to you. So, either you’re embarrassed about who you are (again, seek therapy. LOL) or you’re putting up a wall. Your Online Peeps can feel the invisible wall, whether you notice it or not. Know that you may not click with everyone, but the ones who will click with you will be grateful to see your authenticity and become your biggest fans.

Objection #6: “No one cares what I have to say…”
Solution: I do. And that’s at least 1 person you know of. If you think no one cares what you have to say, then the Universe will give you just that. Further, lets bring it to real life…If you don’t think people care about what you have to say, then why should they care about what you have to say about your Business? Your Products? Your Services? Hire someone else who actually believe in You and your Business to marketing for you. Do not do it yourself.

Objection #7: “This seems like so much work…”
Solutions: Well, like anything else, it does take time and effort to build. The key is build an Efficient system and have it be Automated as much as possible so you don’t have to work so hard in the future. If it’s not fun for you and it seems like work, it may not be the marketing platform for you. Don’t do it just because everyone else is doing it. Definitely don’t do it because your hear it’s the best thing since sliced bread. Social Media will only work as a marketing strategy for your Business if you believe in it and have fun with it.
Understand it’s a marketing strategy, not the answer to your prayers.

Wake up! Don’t be one of those dead peeps I see online. Take baby steps…it’s okay to come out and play on Facebook. Give yourself the permission to Believe in your Business. And that start with Believing in Yourself.

Connect with Jennifer Cloake, DIY Marketing Nerd, on Facebook.
http://www.Facebook.com/JenniferCloake
Or get to know Jennifer on YouTube
http://www.Youtube.com/JenniferCloake